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Paid Search Advertising / Pay-Per-Click (PPC)

The remarkable growth in paid search advertising continues with almost $5 billion spent in 2005, according to Dec. 2005 research conducted by Search Engine Marketing Professional Organization.

PPC campaigns can provide you an immediate channel to receive keyword sensitive traffic at your sites. Most have found paid search advertising to be very effective at driving online sales, and that integrating Search Engine Optimization combined with Pay-Per-Click campaigns achieves optimum results for the search engine marketing effort.

Driving profitable online sales is the goal. Professional management and tracking can increase your return on investment and make your every dollar spent a profitable investment.

Target Engines: Google, Yahoo, MSN, and other shopping engines

Scope of Work:

  • Develop bidding strategy which includes search term research.
  • Develop and design landing pages that convert your investment to sales. Attributes to effective landing pages include, but are not limited to, calls to action, copy, headlines, forms, graphics, navigation, links, layout, colors, and prices.
  • Create ads that deliver the right message to the right target audience at the right time for the click.
  • Manage account financial carefully by optimizing the spending to increase ROI (Return on Investment).
  • Measure Return On Investment (ROI) with marketing analytics.
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